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With 74.6 bn euros in turnover, French culture stands up to the crisis

By the numbers
December 9, 2013

The study “The basis of French influence and competitiveness”, published in November 2013 by EY (formerly Ernst & Young), has taken an unprecedented look at the overall landscape in the cultural and creative industries, a prosperous sector that could prove vital for the economic health of the country.

Commissioned by SACEM, the French society of music authors, composers and editors, the aim of the study is to assess the economic weight of French cultural and creative activities. It analyses nine sectors in total: the graphic and plastic arts, music, the performing arts, film, television, radio, video games, books and the press/journals/magazines. The study reaches some eye-opening conclusions: with 1.2 million jobs and 74.6 billion euros in turnover, the cultural industry is a substantial economic player, bigger even than the automotive sector.  French household spending on cultural goods and services represent 4% of GDP. Better still, culture and creation are among the few sectors that have withstood the economic crisis and have continued to prosper.

Aurélie Filippetti, Minister of Culture and Communication, commented: “As we go through this crisis, culture should be seen as a powerful tool for economic development.” The cultural and creative industries have a number of assets that make them a driving force in the economy. They include a very varied range of occupations, and are particularly accessible for young people of working age. Most of the jobs they offer cannot be relocated.

As Marc Lhermitte, a partner at EY France, remarked in his introduction to the study, while cultural and creative activities are “essential for French vitality and cultural diversity, as well as social relations”, they can also “become a major economic driver for our country.”

View the full study (in French)

Watch the interview that SACEM’s Director Jean-Noël Tronc gave on the occasion of the study’s release.  

Interview de Jean-Noël Tronc - Panorama... par SACEM

Cultures With

Virginie Berger, founder of the DBTH agency

December 6, 2013

Virginie Berger is the founder of the DBTH agency, based in Paris. The agency specializes in strategy and business development for creative industries, innovative services, technologies and new media, particularly at international level.  Convinced that the development of creative industries and digital cultures is crucial for economic and social development, Virginie affirms her position that culture plays a fundamental role in sustainable development.

By the numbers

World trade of creative goods and services reached US$ 624 billion in 2011

December 13, 2013

In May 2013, UNCTAD revealed the extent of the global trade of creative goods and services. Meanwhile, the Special Edition of the United Nations Creative Economy Report 2013, co-published by UNESCO and the UNDP through the UN Office for South-South Cooperation, reviewed the situation of creative economies in developing countries.

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