The biggest African collaborative song in support of the global goals campaign
Universal Music Group partnered with director Richard Curtis to release the song and video clip « Tell Everybody » on September 11, 2015. This song written by young Africans features various artists from all over Africa. This song activates young people to start challenging their governments to meet global goals such as ending extreme poverty, fighting inequality and fixing climate change by 2030.
Africa’s youth has written the verses of the title “ Tell Everybody” thanks to a two-week competition : around 6000 young people from 24 African countries submitted lyrics via their mobile phones. This is the first African crowdsourced soung and it features verses in English, French, Swahili, Pidgin and Zulu.
The hit song and video, titled Tell Everybody, features some of the continent’s biggest stars, including Mafikizolo (South Africa), Yemi Alade (Nigeria), Diamond (Tanzania), Sauti Sol (Kenya), Toofan (Togo), Becca and Sarkodie (Ghana). To capture the voice of Africa’s youth, award-winning producers Cobhams Asuquo (Nigeria), David KING DAVID Muthami (Kenya) and Ellputo (Mozambique) have cooperated.
Cobhams Asuquo said, “We decided to let the young voices of Africa be heard in this song. Not only did we love the winning verses but all the entries informed the vision, lyrics and sound of the song. The African youth are powerhouses in their own right and collectively they can make change happen.”
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