Culture and value creation: an Integrated Reporting for the media sector
The only French company in the media and cultural industries to be part of the IIRC Pilot Program, Vivendi introduced an Integrated Reporting pilot project in 2013, aimed at measuring the contribution made by investment in diversity of musical, cinematographic and audiovisual content to the group’s value creation.
“This approach aims at illustrating the link between Vivendi’s strategy and its CSR policy” says Pascale Thumerelle, VP Head of Corporate Social Responsibility at Vivendi. “ This exercise has clearly demonstrated that producing richly diverse cultural content satisfies the public interest (societal value) and gives the Group a competitive edge over its competitors (financial value). “
The IIRC pilot conference is the opportunity for this international organization gathering pilot companies and investors to discuss about progress made in Integrated Reporting so far. Integrated reporting links together financial and non-financial information relating to a company, in order to allow all the stakeholders to understand the company’s strategy, risks and opportunities. In brief, it is an analysis grid of value creation in a company over the medium and long term.
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