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Culture and value creation: an Integrated Reporting for the media sector

September 24, 2014
On the occasion of the 4th annual IIRC (International Integrated Reporting Council) conference, which takes place in Madrid on September 24-26 2014, find out more about Vivendi’s approach of putting culture at the heart of its Integrated Reporting.

The only French company in the media and cultural industries to be part of the IIRC Pilot Program, Vivendi introduced an Integrated Reporting pilot project in 2013, aimed at measuring the contribution made by investment in diversity of musical, cinematographic and audiovisual content to the group’s value creation.

 “This approach aims at illustrating the link between Vivendi’s strategy and its CSR policy” says Pascale Thumerelle, VP Head of Corporate Social Responsibility at Vivendi. “ This exercise has clearly demonstrated that producing richly diverse cultural content satisfies the public interest (societal value) and gives the Group a competitive edge over its competitors (financial value). “

The IIRC pilot conference is the opportunity for this international organization gathering pilot companies and investors to discuss about progress made in Integrated Reporting so far. Integrated reporting links together financial and non-financial information relating to a company, in order to allow all the stakeholders to understand the company’s strategy, risks and opportunities. In brief, it is an analysis grid of value creation in a company over the medium and long term.


Find out more :

Vivendi’s Integrated Reporting pilot project

POST 2015

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A recent report by UNDG reviews the outcomes of the multi-stakeholder consultations conducted by the United Nations about the means of implementation of the post-2015 agenda. A section of the report is devoted to culture.

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Michèle Dominique Raymond, Assistant Secretary-General, ACP Group of States, Brussels

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“In the ACP Group of States, the creative industries should be part of the central focus of all initiatives aimed at creating jobs, accelerating economic growth and increasing trade”

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