Cinema as a cultural bridge at Deauville and Toronto Film Festivals
The Deauville American Film Festival celebrates its 40th anniversary this year: every year since 1975, the city turns into a French showcase for American movies for a 10-day period. In the meanwhile, France is well represented overseas at the Toronto International Film Festival, breaking the record with 41 movies selected in 2014. The outstanding French selection includes 13 films that will premiere at TIFF, which is widely considered as a launch pad for the North American movie market.
North America is an important outlet for French films as it accounts for a good share of overall admissions abroad (which are 65 million every year on average). Accounting for 22.3% of total admissions for French movies abroad, North America was the second biggest audience for French movies after Western Europe in 2012, according to CNC. However there is still room for improvement to better suit the digital practices of the American audience, says Unifrance General Manager Isabelle Giordano. An example: 50% of movies are released through theatres and to VOD services simultaneously in the USA.
In France, movies play a key role in bridging French and American culture since American productions are as successful as local films. In 2014, the movies market share in France stands at 47.7 % for American movies, 42.8 % for French movies and 9.5% for movies of all other origins (see CNC press release below).
Find out more :
Article on Challenges.fr (in French): Comment le cinéma français rayonne à l’international, published on September 8, 2014
CNC press release, September 9, 2014 (in French): « Le nouveau record de fréquentation du mois d'août confirme le dynamisme du cinéma français » selon Frédérique Bredin, présidente du CNC
Interview with Tom Bishop, writer and academic, Professor of French and Comparative Literature at New York Uni